Data Controller

HÏ Drinks – CVR: 45271358 – Falkoner Alle 1, 3rd floor – info@hidrinks.dk

We are the data controller responsible for the personal information we collect about you when you visit and use hidrinks.dk.

If you have any questions about how we process your personal information, you are always welcome to contact us at the email address above.

What Information Do We Collect?

Depending on how you use our website, we may collect the following information:

• Name and email address when you subscribe to our newsletter or contact us through our contact forms.

• IP address, browser type, device type and operating system.
• Information about your behaviour on the website (pages visited, clicks, time spent).
• Information collected through cookies and similar technologies (see section 6).

Purpose of Processing

We process your personal information for the following purposes:

• To deliver and operate the website's features.
• To send newsletters if you have subscribed.
• To improve the website through statistics and analysis of user behaviour.
• To display relevant marketing and advertisements, including through third parties.
• To respond to enquiries and provide support.
• To comply with applicable legislation.

Legal Basis for Processing

We process your information on the following legal bases:

• Consent (GDPR Art. 6(1)(a)): When you subscribe to newsletters and for the use of analytics and marketing cookies. You may withdraw your consent at any time.
• Legitimate interests (GDPR Art. 6(1)(f)): For the operation, security and improvement of the website.

Disclosure to Third Parties

We disclose or transfer your information to the following categories of recipients:

• Data processors that host and operate the website and provide IT services.
• Analytics tools, Google Analytics.
• Advertising and marketing partners, Meta (Facebook/Instagram).

Some of our suppliers are established outside the EU/EEA (e.g. in the USA).

Transfers of information to third countries only take place on a valid transfer basis, such as the European Commission's Standard Contractual Clauses or the EU–U.S. Data Privacy Framework.

We never sell your personal information to third parties.

Cookies

Cookies are small text files stored on your computer, tablet or phone when you visit a website.

Cookies are used to recognise your device, remember your settings, generate statistics and target advertisements.

Cookies cannot contain viruses or malicious code.

We use the following types of cookies:

• Necessary cookies
  These cookies are necessary for the website to function, for example for login and shopping cart management. They cannot be disabled.
• Functional cookies
  Used to remember your choices and settings.
• Analytics cookies
  Used to collect anonymised statistics about how the website is used so that we can improve it.
• Marketing cookies
  Used to display relevant advertisements on and off the website.

Storage and Deletion

We retain your personal information for as long as necessary for the purpose for which it was collected:

• Newsletters
  Your information is deleted when you unsubscribe.
  
  Documentation of your consent is retained for up to 2 years after you unsubscribe.
• Analytics and cookie data
  Deleted or anonymised after expiry, according to the individual cookie's lifetime.
• Enquiries
  Deleted no later than 1 year after the matter has been closed.

Your Rights

Under the General Data Protection Regulation (GDPR), you have the following rights:

• Right of access
  You have the right to access the information we process about you.
• Right to rectification
  You have the right to have inaccurate information corrected.
• Right to erasure
  In certain circumstances, you have the right to have your information deleted.
• Right to restriction of processing
  In certain circumstances, you have the right to restrict the processing of your information.
• Right to data portability
  You have the right to receive your information in a structured, machine-readable format.
• Right to object
  You may object to processing, including direct marketing.
• Right to withdraw consent
  If processing is based on consent, you may withdraw it at any time.

YOU CAN EXERCISE YOUR RIGHTS BY CONTACTING US AT INFO@HIDRINKS.DK

Complaints

If you are dissatisfied with how we process your personal information, you can submit a complaint to:

HÏ Drinks – CVR: 45271358 – Falkoner Alle 1, 3rd floor.

Danish Data Protection Agency (Datatilsynet)

Carl Jacobsens Vej 35, 2500 Valby

Phone: +45 33 19 32 00

www.datatilsynet.dk

Changes to This Policy

We reserve the right to update this privacy and cookie policy.

The current version will always be available on this page, indicating the date of the latest update.